1. Provider and scope
These Terms and Conditions (the “Terms”) govern access to the plus.ad website, advertiser workspace, campaign tools, publisher interfaces, APIs, tracking tools and related services (the “Service”) provided by Taurus Data GmbH, Leopoldstr. 2-8, 32051 Herford, Germany (“plus.ad”, “we”, “us”).
The Terms apply to the organisation identified during registration (the “Customer”) and every person using the Service on its behalf. The Service is offered exclusively to businesses and professional users acting for purposes related to their trade, business or profession, not to consumers. By creating an account, accepting an invitation or using the Service, the Customer accepts these Terms and the person accepting confirms authority to bind the Customer.
2. Accounts, authority and security
The Customer must provide accurate, current information and keep it updated. Accounts are personal and may not be shared. The Customer is responsible for activity performed through its organisation and for assigning appropriate Owner or Analyst access. Owners can manage all organisation functions, including team access, security and billing; Analysts are limited to operational campaign functions made available in the interface.
Credentials, recovery codes and API keys must be kept confidential. The Customer must promptly notify info@taurusdata.de of suspected unauthorised access and use two-factor authentication where required. The Customer is responsible for its invitations and for removing access when no longer needed. Invitations expire automatically and material account and security actions may be recorded in an audit trail.
3. The Service
The Service enables Customers to register shops, add products manually or by feed, create campaigns, choose available markets and placements, set CPC bids and budgets, measure attributed events, receive reports and fund campaign activity. Availability of a placement, market, publisher, feature or payment method may change.
Submission does not guarantee approval, distribution, traffic, position, clicks, conversions, revenue or return on advertising spend. Placement previews are illustrative; actual presentation may vary by publisher, device and context. We may improve the Service and perform scheduled maintenance or urgent security work.
4. Customer content and product data
The Customer retains ownership of product data, trade marks, images, copy, feeds, URLs and other submitted materials (“Customer Content”). The Customer grants plus.ad and participating publishers a non-exclusive, worldwide, royalty-free licence during the agreement to host, technically adapt, reproduce, display and distribute Customer Content solely to operate, secure and report the Customer’s campaigns.
The Customer warrants that Customer Content is accurate, not misleading, up to date and lawfully provided; advertised products are available as represented; and all necessary rights exist. Prices, availability, delivery terms and material restrictions in an advertisement must be consistent with the landing page. We may reject or exclude malformed, unsafe, duplicate, unavailable or non-compliant items. The Customer must review imported data and campaign scope, including campaigns configured to include all current and future eligible products.
5. Acceptable use and eligibility
The Customer must comply with applicable advertising, consumer-protection, ecommerce, intellectual-property, sanctions, export-control, privacy and competition laws and communicated publisher rules. The Service must not be used for unlawful, deceptive, discriminatory, harmful or fraudulent activity; malware; phishing; credential collection; artificial clicks or conversions; security circumvention; infringement; or content that could damage users, publishers or the Service.
Products subject to licensing, age restrictions, financial-promotion rules, health claims, gambling rules or other regulated advertising may be restricted or require prior written approval and evidence of authorisation. We may refuse any campaign or category where reasonably necessary for compliance, user safety, publisher requirements or brand safety.
6. Approval, delivery and suspension
Campaigns may be reviewed before or during delivery. Approval is not an endorsement and does not transfer responsibility from the Customer. A pause request may require a short processing period across publisher systems. We may reject, pause, limit or suspend content, campaigns, keys or accounts where we reasonably believe there is a breach, security or fraud risk, insufficient balance, inaccurate information, publisher rejection or legal exposure. Where appropriate, we will explain the reason and allow correction; urgent action may be taken without advance notice.
7. Click measurement and reporting
A “Valid Click” is a click recorded and accepted by plus.ad after technical, duplicate, geographic, campaign, budget and fraud controls. Charges and publisher compensation are calculated from plus.ad records unless a written order form says otherwise. We may exclude or reverse clicks identified as invalid, automated, duplicated, manipulated or outside active campaign rules.
Dashboards and exports can be delayed and adjusted after validation, refunds or corrections. Conversion and revenue figures depend on Customer implementation and attribution settings and are not accounting or tax records. The Customer must notify us of a good-faith reporting or charge dispute within 30 days after the relevant monthly statement and provide enough detail to investigate.
8. Tracking and data protection
The Customer must implement tracking lawfully, give required notices and obtain any consent required for cookies, storage, conversion measurement or disclosure to plus.ad. It must not send names, personal email or postal addresses, special-category data, payment-card data or unnecessary end-customer data through click or conversion fields.
Each party is an independent controller for data it processes for its own account administration, security, fraud prevention, billing and compliance. Where plus.ad processes personal data solely on documented Customer instructions, the parties will enter an Article 28 GDPR data processing agreement where required. Details appear in the Data Privacy Notice.
9. Budgets, funding and charges
Unless agreed otherwise in writing, campaign activity is prepaid. The Customer chooses a CPC bid and daily budget within available limits. plus.ad may reserve available balance for an active campaign and debit the applicable CPC for each Valid Click. Reserved amounts are not charges and are released when no longer required. Campaigns may pause automatically where funds are insufficient.
Confirmed payment-provider transactions, credits, adjustments and click charges are recorded in the transaction ledger. A payment creates spendable balance only after successful confirmation by the connected payment provider. Payment methods and currencies are those shown in the Service; the payment provider may apply separate terms and authentication.
Prices and prepaid advertising balances are exclusive of VAT unless expressly stated. Customers established in Germany are charged German VAT at the applicable standard rate. For qualifying business customers established in another EU Member State, VAT is reverse-charged to the Customer and the Customer must provide a valid VAT identification number. For qualifying business customers established outside the EU, no German VAT is charged where the service is treated as supplied at the Customer's place of establishment. The Customer is responsible for complete and accurate billing country, business status and VAT details and for any taxes it must self-account for. Credits are not transferable between unrelated organisations. Unused undisputed balance is refundable after outstanding charges, reversals and legal requirements and ordinarily only to the original payer.
10. Invoices and corrections
Statements, invoices and transaction exports describe recorded activity. The Customer must provide complete billing details and review documents promptly. Administrative corrections require a reason and are audit logged. We may correct clerical, tax or measurement errors and issue a corrected document or credit where required. The transaction ledger is the primary record of balance movements inside the Service; bank and card statements remain evidence of funds actually transferred.
11. Intellectual property and feedback
plus.ad and its licensors retain all rights in the Service, software, APIs, documentation, designs, marks and aggregated or anonymised statistics. No rights transfer except the limited right to use the Service. The Customer must not copy, reverse engineer, scrape, resell or interfere with the Service except where mandatory law permits. Feedback may be used without restriction or obligation, but we will not publicly identify the Customer without permission.
12. Confidentiality
Each party must protect the other’s non-public commercial, technical and security information with reasonable care and use it only for the Service. This excludes information public without breach, already lawfully known, independently developed or lawfully received elsewhere. Required legal disclosure is permitted, with prior notice where legally allowed.
13. Warranties and disclaimer
Each party warrants authority to enter these Terms. plus.ad will provide the Service with reasonable skill and care. Otherwise, to the maximum extent permitted by law, the Service is provided “as is” and “as available”. We do not warrant uninterrupted operation, any specific inventory or commercial outcome, or the accuracy of data supplied by Customers, publishers or other third parties.
14. Liability
Nothing excludes liability that cannot lawfully be excluded, including fraud or wilful misconduct, or death or personal injury caused by negligence where applicable. Subject to this, neither party is liable for indirect or consequential loss, lost profit, revenue, anticipated savings, goodwill or data, or business interruption.
Subject to the paragraph above, each party’s total aggregate liability arising from the Service in any rolling 12-month period is limited to fees paid or payable by the Customer to plus.ad in that period. These limits apply regardless of legal theory and only to the extent permitted by law.
15. Indemnity
The Customer will defend and indemnify plus.ad against third-party claims, regulatory costs, damages and reasonable legal fees arising from Customer Content, advertised products, unlawful tracking or data disclosure, infringement, or the Customer’s material breach of Sections 4, 5 or 8, except to the extent caused by plus.ad.
16. Term and termination
The agreement starts on acceptance and continues until terminated. The Customer may stop campaigns and request account closure. Either party may terminate a material breach not cured within 14 days after notice, or immediately where it cannot be cured, the other party becomes insolvent, or continued service would be unlawful or materially insecure.
On termination delivery stops and access may be disabled. Accrued payment, dispute, confidentiality, intellectual-property and liability provisions survive. A reasonable export of Customer data will be made available where technically available and legally permitted; remaining data is deleted or retained under the Data Privacy Notice and legal duties.
17. Changes
We may update these Terms for legal, security, technical or service changes. Material changes will be notified by email or through the Service and, unless law or urgent security requires otherwise, take effect at least 30 days after notice. Continued use after the effective date means acceptance; otherwise the Customer must stop use before then.
18. General
Neither party is liable for delay caused by events beyond reasonable control if it takes reasonable mitigation steps. The Customer may not assign the agreement without consent except with its entire business in a merger or sale to a capable non-competitor. We may use subprocessors and assign the agreement in a reorganisation or sale of the Service.
These Terms, accepted order forms and any data processing agreement form the entire agreement. An order form overrides these Terms only where it identifies the clause. Non-enforcement is not a waiver; an unenforceable provision is limited to the minimum extent necessary. Notices to plus.ad go to info@taurusdata.de; Customer notices may go to an Owner or billing email.
19. Governing law and courts
German law governs these Terms and related non-contractual obligations, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods. Where the Customer is a merchant, a legal entity under public law or a special fund under public law, the courts at the registered office of Taurus Data GmbH have jurisdiction unless mandatory law requires otherwise. Before proceedings, the parties will try in good faith for 30 days to resolve the dispute through authorised representatives.